Who we are
We are bicultural,
we are bilingual,
and we create stories.
We have united our passion and years of experience in an interesting venture into a new space. As Latinos in the United States, we have become part of a shared culture, and we have grown to communicate not only in Spanish, but also in English and in Spanglish.
Our mission is to be the voice of our clients on digital platforms, working together for the growth, presence and interaction of their brands with their target audiences.
WHAT WE DO
Social Media Posts
Social Media Graphics
Emails & Newsletters
Proofreading & Translating
YouTube Channel Management & Optimization
THE FACE BEHIND YUCALAB DIGITAL MEDIA
Born in the Dominican Republic, Alex has lived in Barcelona, Miami, and was finally adopted by the city of New York in 2008. She has a bachelor’s degree in Advertising Communication and a Masters in Design and Audiovisual Production Management. With more than 10 years of experience, she has developed a diverse portfolio of projects from entertainment to education, creating content for digital mediums, television, and publications.
Her career trajectory has been highlighted by innovative projects: in 2007, Alex created the company BCN Productions, together with Franchesca Guim, where she designed and produced the show “Via Latina”; she developed the first Google Tour ever created in Spanish called “Google Earth Tour showcasing the Marine and Coastal Ecosystems of the Dominican Republic,” which launched amongst important international figures during the Rio+20 Conference in 2012 in Rio de Janeiro, Brazil. In addition, she has been the producer and co-scriptwriter on various documentary films including the short film “Garbage or Resource? A Dominican Republic Experience”, which was screened in more than 15 international festivals and won 3 prizes for “best documentary.”
In 7 years of experience as the Multimedia Manager at the Global Foundation for Democracy and Development, she had the opportunity to create original content and bring some of their programs to social media, in addition to the creation of blogs and +500 videos for the organization’s Youtube channel.
She is currently undertaking a personal project, Latinas in Media, a bilingual community for women in media and digital entrepreneurs. She is also a freelance Photographer and New York Producer for the entertainment website Camara Flash.
Alex has a personal blog of mobile photography, Celugrafia.com and was certified by Youtube in their “Audience Growth” program.